Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
The Impact of Creating Blue Oceans on Growth
History teaches us that we have a hugely underestimated capacity to create new industries and recreate existing ones. Yet the overriding focus of strategic thinking has been on competition-based red ocean strategies, say authors. They set out to quantify the impact of creating blue oceans on a company's growth in both revenues and profits.
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