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Your Chaddi Buddy! Sulay Lavsi , founder of Bummer - On a mission to disrupt the millennial-focused underwear market in India.
The Indian Startup Show
Do You Want to Undercut Your Competitors on Price?
Pricing is not something that you should get into for any fast moving start up ecosystem. Instead, try to go head on with your competitor in the same pricing, but at the same time and deliver more value to your consumers for the same price. That makes way more sense to the indian consumer than if you were trying to undercut someone. Any advice on howwld they go about building upron? Any any thoughts and concepts?"There's such a large consumption story built in here," he says.
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