The Importance of Brands in a Project

I would say the majority is in that 20 to 40% range. And again, sometimes that's shipping included at 20, which is more like 30 or 40. Some of those you are going to be able to go back to over time and say, great, let's revisit this. You don't need Traeger. There's other brands out there that are just as good. They might not have their reach. But they're also not like the price hasn't been driven into nothing because they're huge and they do volume. So think about Walmart has really crappy margins because they doVolume. Whereas some of these other brands, they make a more custom product, a more high quality product