I just don't see humans globally in India or China or anywhere voluntarily using less energy because that's what this is really about. I think there is scope for a new narrative with much, much greater appeal than the one where we see universal we on climate change. For most people it's not even the energy they care about. It's the services that energy provides and there are lots of ways to provide those services without using lots of energy. And if you are going to use some energy for it to actually have much lower carbon, green or whatever language you want to use, it's more sustainable energy systems. So I don't like the idea of seeing the populace as one mass. In

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