The Knowledge Project with Shane Parrish cover image

#201 April Dunford: The Marketing Expert

The Knowledge Project with Shane Parrish

00:00

Navigating Product Positioning Misunderstandings

This chapter explores common misconceptions about product positioning, highlighting the risks of evolving products without a corresponding strategic realignment. By analyzing case studies, particularly in B2B contexts, it underscores the importance of intentional positioning to meet market needs and avoid confusion among customers. The discussion also emphasizes the significance of targeting niche segments to build a strong foundation for future growth.

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