The Mission of Startups

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The company closed down their only form of income and alienated its investors. But they were still convinced closing down cardio trainer was the right way to keep his company on mission. The evidence they'd already gathered from the users showed those users needed something more than they were saying. They couldn't get this from a survey so they looked at the users behavior and read between the lines. It was kind of obvious for us because we found the company to deliver our mission and that is our promise.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.