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Why mission matters more than products, w/Noom’s Saeju Jeong
Masters of Scale
The Mission of Startups
The company closed down their only form of income and alienated its investors. But they were still convinced closing down cardio trainer was the right way to keep his company on mission. The evidence they'd already gathered from the users showed those users needed something more than they were saying. They couldn't get this from a survey so they looked at the users behavior and read between the lines. It was kind of obvious for us because we found the company to deliver our mission and that is our promise.
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