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Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)

The Bottom Line

CHAPTER

The Relationship Between Evan Zuck and Meta

Evan Spiegel: Zuck got banned from Facebook at the end of February and was unable to spend on our ad account. That really hurt our business from an acquisition perspective. He says he's a huge junk fan, but thinks that despite being one of the richest people in the world, 50% of the country doesn't like him. "I think there's some very questionable shit that's gone on at meta over the past 20 years"

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