iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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How to Use the UTM to Connect Sessions to Conversions
Apple wants everyone to use their own tracking campaign ID. So how this would work potentially is, let's go back to impact radius. Impact radius says, okay, instead of us sending an IR click ID as a parameter, we're just going to send UTM content with our click ID. And then our script is going to assume anything in that UTM content. With, let's say there's a bit of formatting so they can check maybe it's prefixed with impact or something like that. Yeah. Brutal, brutal pain, but worth it, right? Because otherwise, if you're advertising, you're not getting paid on a channel like impact.
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