Are You the Best Cloud Provider?

When you are a company and it's like your existential question to survive and become a great product, then you have no choice but to fight it. For Azure, I can tell you what the internal party line was, which is like circa 2016,. And he said, I'm going to be in a gunfight in 10 years with Google for better for worse. That's how I think a lot of the competitive culture of Microsoft came mostly from that attitude.