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Episode 223: Cracking the Code on AppLovin Ads - A New Traffic Channel for DTC Brands

The Smart Marketer Podcast

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Intro

This chapter delves into AppLovin Ads, highlighting its advantages for direct-to-consumer brands seeking to expand their advertising strategies beyond traditional platforms. It covers the platform's evolution from mobile gaming to e-commerce, showcasing successful campaigns and the importance of ad spend efficiency for growth.

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