We were like, why is florida state not doing as well as university of Maryland or something, right? And we would look at our data. We do kind of like an analysis of where the gaps are and they'd find out it's just like There's just not enough good exams. The last thing that we really did is rolled up our sleeves and did gorilla was At one point when we were trying to scale from, you know, let's say from the one school to the 10 schools but growing from 10 to 100 schools. It worked for us especially since our demographics were highly concentrated college students on big, you know geographic footprints.