The Life and Times of a Beta Customer on the Platform

We have a handful of customers on the platform right now. We're users moving from being a first time user until they become a piece where along that journey they drop off the most and what can you do about it. That's something that folks have responded very positively just getting that data at their fingertips. More specific types of things have been surprised around geographic distribution of users and seeing that, okay actually I have more users than I thought in this particular part of Canada. So there's specific types of insights like that as well.