So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 033: How to build your copywriting website, with guest Sandy Taylor

So you want to be a copywriter with Bernadette Schwerdt

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What Do You Say to Someone Who Doesn't Want to Look 18?

I've had students of mine who are maybe not comfortable with their appearance a they feel that they're too old. Age is a good thing for copy writers, because people don't just want someone who can string together a sentence. People should distinguish between am, you know, looking old and having maturity. We all know lighting is the best friend of any woman. And if you're feeling self conscious about how you look, through your age, o your follot, whatever is,. It just means you need to find a skilled photographer with good lighting - it will put you at ease.

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