Functions and Limits of Hypernormalization

In our rapidly changing world, it might make you feel crazy to look around and see others going about life as usual. There’s actually a term for this phenomenon: hypernormalization. In this episode, Adam talks with Rahaf Harfoush, a digital anthropologist and expert on toxic productivity culture, about the immense pressures of living through “unprecedented times.” Rahaf breaks down the concept of hypernormalization, and Adam explains why it can fuel feelings of destabilization and disconnection. The two challenge the propaganda that promotes productivity for its own sake and explore healthier ways to get things done.

Host & Guest

Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/)

Rahaf Harfoush (Instagram: @foushy | Website: https://rahafharfoush.com/) 

Links

Newsletter: https://rahaf.kit.com/

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For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts

ReThinking is produced by Cosmic Standard. Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith.

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