How to Write a Good Introduction

Michael Wolraich: There are basically four things that I think of when I'm writing something. He says the first thing is, what is this or what does this need to be? The next is, who's it for? It sounds like a simple question, but it can actually be very complicated depending on your line of work and where you're working. And finally, he says, "I'm talking to individuals, talking to you, you, you"