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Replay: Plant-based foods need a makeover, with Peter McGuinness

Masters of Scale

CHAPTER

Navigating the Plant-Based Challenge

This chapter addresses the obstacles the plant-based food industry faces when rivaling the resource-heavy meat sector. It emphasizes the necessity for innovative marketing, strategic partnerships, and collective narratives to enhance market presence and consumer awareness. Additionally, it highlights the urgent need for the industry to effectively communicate the health and environmental benefits of plant-based options to foster wider acceptance.

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