Can the humanitarian sector be fit for todays challenges without revisiting its purpose? And are the humanitarian principles an obstacle for this important conversation to take place? These are two of the central issues that Paul Skinner and Lars Peter Nissen discuss in this episode.

Paul is the founder of the Agency of the Future, which helps clients drive purpose-led change and better mobilise stakeholders for lasting success. He advises global businesses and pioneering charities and social enterprises as well as institutions of international and global governance. He is also the founder of MarketingKind, a membership community which brings together business leaders, marketers and change-makers to tackle social and environmental problems through their businesses, volunteering and advocacy.

Paul's recent book The Purpose Upgrade is the point of departure of this essential and complex .conversation.