18min chapter

Banking Transformed with Jim Marous cover image

The Great Banking Reset: Merging High-Tech with High-Touch

Banking Transformed with Jim Marous

CHAPTER

Banking's Digital Transformation

This chapter examines the evolution of banking, focusing on the integration of technology and AI to enhance customer experiences by 2030. It highlights the shift from traditional human-centric methods to a more digital landscape, emphasizing the need for personalization and empathetic interactions. The discussion also explores the challenges banks face in adapting to open banking and the role of both technology vendors and culture in fostering innovation.

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