The Movie Going Experience Has Been Supersized

The movie going experience has become supersized. And what we've had in the movies is actually not dissimilar to what we see in like the way that people used to go to the Met or to MoMA to see their Van Gogh shows. The movies that do big box office are the vibi immersive experiential ones, which don't make you think very hard. You have so much more time to do highbrow things.