Navigating Brand Integrity in a Changing Market

Bloomberg reporter Leslie Patton has noticed a pattern looking at the earnings of mid-priced, brand name companies like Kraft and Luvs. Their sales are down, while the sales of similar products on either end of the price spectrum — cheaper generics and high-end premium goods — are up.

On today’s Big Take podcast, Leslie joins host Sarah Holder to discuss how this “middle brand squeeze” is playing out on grocery store shelves.

Read more: Shoppers Are Ditching Classic Brands They Once Loved

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