2min chapter

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How to Preach Winsomely and Wisely

TGC Podcast

CHAPTER

How to Design a Good Sermon

For classical rhetoricians like aristotle, cicero and quintilian, the art and science of persuasion involved the whole person. Aristotle argued that the speaker prepares and makes argument in a way that is sound in logic, truth, ethical in character,. goodness and emotional in respone, beautiful or athos, pathos and lagos. Now we find the same principles of truth, goodness and beauty in the ancient texts of rhetoric.

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