Gambling industry is pretty good stopping under 18 from betting right? But that doesn't mean that that kind of advertising isn't having an effect on young minds. You know, these maty messages you get on social media are really part and parcel of that. I imagery being all around them, particularly in football. It's very clever stuffand it's much more powerful in lots of ways than run of the mill advertising. And we don't actually know what kind of problems we might have stored up for the future with that generation.
Rob Davies is an investigative journalist for The Guardian and his new book, Jackpot, tells the story of how Britain came to be one of the largest gambling markets in the world. The book describes how the mainstreaming of gambling advertising in the early 2000s combined with high-tech microtargeting of online gamblers has meant that the industry today is profiting from preying on the most vulnerable in society. Joining Rob to discuss the book is Joey D'Urso, investigations writer at The Athletic UK.
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