How to Make Money With Google AdWords

You shouldn't have to be doing any of the work in your before unit to deliver people to your during unit, but you're looking at it as a money model. We buy visitors from Google AdWords and 20% of them leave their name and their email address. And then we're building their list of people who they're communicating with to educate and motivate them to want to meet with them. But what drives it is the more visitors that you send to the site, the more leads that you get because the percentages are same.