The urban sociologist Sharon Zukin argues that cities are actually a bad place to find authenticity because they change so much. The idea is that, you know, like as a modern subject, all of us are walking around trying to create the story for ourselves that creates our identity. And when we find stuff that we, that resonates with us that we like, right? Like we try to rein that into be part of our identity. But instead of hunger, I am talking about like a ruthless competition, but instead of hunger,. like thirst is one, you have it more often.

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