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5 ways to make effective advertising - Jon Evans

Uncensored CMO

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Proving Advertising Effectiveness and the Power of Behavioral Science

This chapter explores the challenges of predicting advertising campaign success and highlights the development of a new platform called 'energy beats everything.' It also discusses the effectiveness of a test that was conducted to determine the short-term and long-term impact of a campaign, as well as the importance of fluent devices in advertising effectiveness.

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