2min chapter

Reasons Revisited cover image

Driven to distraction: can we resist the attention economy?

Reasons Revisited

CHAPTER

The Role of Persuasion in Social Media

I think it's a kind of power we don't even really have a name for yet in English. The way in which persuasive technology is being deployed now is something far beyond there's been in the past. And just to sort of be devil's advocate for a minute this is obviously different from the novel TV etc when a categorically different position in terms of the impact.

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