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#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Dave Gerhardt Show

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Building Your Own Audience

In the early days of Drift, we intentionally didn't want to be seen as live chat. And I think it takes some conviction to say no to those things. If you can't create demand for a net new category, you're going to perpetually have a category that's worth $0 billion and nobody's out there trying to grow it except for you.

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