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How to Crush Expo West

The Startup CPG Podcast

CHAPTER

Maximizing Success at Trade Shows

The chapter delves into strategies for setting up and managing booths at trade shows, emphasizing the value of professionals for setup and engaging with visitors effectively. It highlights proactive networking, strategic positioning, and smart sampling to reach a wider audience. Furthermore, it discusses booth design simplicity, engaging visitors without overwhelming them, and the importance of engaging with distributors for potential buyer connections.

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