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How One Author Raised $41M on Kickstarter

Founder's Journal

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Crowdfunding Kickstarter

On average for every ad dollar of any platform, there's about 20 to 30 cents in services, support, software tools to make use of that platform. So this is a crazy category. Entire industry built around Facebook. And so that's what makes businesses like this incredibly viable. That's what ambushes whole, you know, and it's funny because when I first started ambushes ... It's insane.

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