The BluePrint with Dr. Erik Korem cover image

The Art of Storytelling to Improve Communication with Harvard Instructor & Bestselling Author Carmine Gallo

The BluePrint with Dr. Erik Korem

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How to Be an Effective Storyteller

The tools we use to communicate have changed. The human brain has not. If you are about to give a TED talk the number one rule is tell a story. All stories from the beginning of time that are successful follow the same formula and every Hollywood movie still does today. Set up conflict resolution. That's the guiding principle for all good stories. Now think of two guys living in an apartment in San Francisco who can't pay their bills so they decide let's rent air mattresses to guests at a local conference. Then they decide to make a business out of it. They call it air bed and breakfast later to be called Airbnb. And once they solve that problem they literally transformed the economy

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