How to Get Nearer to a Reward

Monica realized later that after she had nearly won the lottery, she had a strong left over urge to succeed. She and her colleagues recently tested this theory in a number of ways. Monica says the experience of nearly winning something can motivate people of all ages. When you get closer to a reward, your motivation intensifies as you approach it. But when you miss it, you have this intensified motivational state which is not satisfied now.