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#83: How to Make Your Dream Podcast a Reality

Marketing Made Simple

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How to Bridge the Gap Between Awareness and Demand Generation for Businesses

We've really focused on kind of bridging the gap between the awareness effects and demand generation for businesses. So if somebody heard your podcast, we can then present an ad or an offer to them that they heard in the podcast. Most of our listeners are probably not building a media property where they're going to go out and be speakers. But most of our listeners use their podcast to raise awareness and get leads for their business.

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