Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
00:00
The Scaling Properties of Smiley Faces
C: Why don'to use smiley faces on a five point satisfaction scale? C: It's an interesting story some years ago of v p o as we were pitching hats his org. We put together a basic set of smile faces, imoje,. is what we use now from and it also helped us. The first smiley is very dissatisfied, and the smiley to the far right is very satisfied. That at least sets the context, inserted the re emphasizes the construct.
Transcript
Play full episode
