Decoder with Nilay Patel cover image

How the head of Facebook plans to compete with TikTok and win back Gen Z

Decoder with Nilay Patel

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Navigating the Future of Social Media: Facebook's Strategic Evolution

This chapter examines how Facebook is evolving to cater to a new generation of social media users while balancing its legacy. It highlights recent strategic shifts aimed at engaging younger audiences amid rising competition, particularly from TikTok.

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