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Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

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Wine Tasting

Wine tasting is my hobby, it's a the ability to show how biased our perceptions are through wine. The number of papers that have been published by academic psychologists on wine tasting is just extraordinary. Most people simply cannot tell the difference between two wines reliably. So if you want to know how much acidity is in the wine, take a sip of wine, swirl it around your mouth, tip your head for at and see how much you dribble. Now, that sounds ridiculous, but it is a much more objective, less biased way of determining the acidity of the wine than anything your palate is going to manage. And we've managed to get cite Mike p d a cred

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