In a city built on great food, workers were still eating whatever was quickest.
When Will Shu moved to London, he felt that disconnect firsthand and built Deliveroo to bridge it, transforming a local gap into a network spanning 10 markets.
On this episode of HD in HD, Will shares how his belief in hard work and delayed reward helped him build Deliveroo into a global logistics leader, acquired by DoorDash for $3.9B.
We also get into:
• how they learned to manage riders, restaurants, and regulations
• how Deliveroo stood apart from competitors like Uber
• what Will believes DoorDash and Deliveroo can learn from each other post-acquisition
ABOUT US:
We’re proudly sponsored by Brex—a brand I co-founded, now supporting over 30,000 businesses like Anthropic, DoorDash, and Scale AI, helping them make every dollar count.
I’m grateful for their continued support as I bring you all conversations with some of the most exceptional founders of our generation. For more information, please go to: https://www.brex.com/?ref_code=bmk_audio_HDinHD
Connect with us here:
1. Will Shu- https://x.com/WillShuRoo
2. Brex- https://x.com/brexHQ
3. Henrique Dubugras- https://x.com/hdubugras
This episode was produced and distributed by our friends at Atomik Growth.
00:00 Intro
25:43 Will Shu's Early Life and Education
32:15 College Life and Career Beginnings
39:26 Wall Street Culture
46:15 The Birth of Deliveroo
01:04:58 Raising Funds
01:16:49 COVID-19
01:23:01 IPO and Market Reactions
01:36:54 AI and Future of Delivery
