It is already challenging to sell a tangible item to your target market. How hard would it be if you are selling an invisible product? Keith Farley, SVP at Aflac, joins Anthony Taylor to share his strategies for selling something that does not technically exist: insurance claims. He explains how they focus instead on providing quality customer experience and building a healthy workplace culture by harnessing the power of current technological innovation. Keith also shares how they keep their customers in the loop while their claims are being processed and how they use a duck mascot to create meaningful connections with everyone.

Listen on Spotify: https://open.spotify.com/episode/2VRT4oyud9ANmaB03GP3Vt?si=m4npu1WfQoif-GrKJJ6AaA

Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/how-to-deliver-value-for-an-invisible-product-with/id1202449526?i=1000641416368

Thank you to our show partner Affinity Staffing https://affinity-group.ca/SME/

Want to continue the conversation with other leaders around the world? Join our Strategy and Leadership community. https://strategy-and-leadership.mn.co/

► Subscribe to our channel for weekly videos on strategy & leadership: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog/?sub_confirmation=1

➡ Looking for a sample agenda for your strategic planning offsite? https://www.smestrategy.net/blog/sample-strategic-planning-agenda

// Connect with us:

► Contact us: https://www.smestrategy.net/contact

► Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/

// About SME STRATEGY CONSULTING:

SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster.

► Work with us: Are you looking for someone to facilitate your strategic planning process? https://www.smestrategy.net/strategic-planning-facilitator

► Check out our Strategy & Leadership Podcast: https://open.spotify.com/show/4yND4JKofh64gcvyvcLMqW

► Check out our online course on how to successfully lead your next strategic planning process: https://courses.smestrategy.net/