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225 Yasmine Cathell - Deep nutrition research on a 350 hectare commercial arable farm, everything from counting worms to sap analysis

Investing in Regenerative Agriculture and Food

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The Importance of Business Cases

If I had a magic wand, if I could wish, I would wish that everyone ate food with the intention of nourishing their body. Mindset shift. If we had consumers who were actively looking for more information on the nutritional aspect of what they were eating,. I think that this demand would then also reward farmers who were able to prove that they had the highest nutrient density for their crops. And I think that, yeah, that would be my wish.

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