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How Footwear Startup Allbirds Is Decarbonizing Fashion

Cold Call

CHAPTER

How Much of Your Job Is About Education?

We have to put sustainability into a digestible format that they can pick up in an instant. From an industry perspective, I would say that our industry comrades know exactly what they should be doing. It's about the willpower to do it. How do they disrupt themselves without harming their core business? That innovators dilemma question is a real one when it comes to sustainability and the reckoning coming.

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