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The Uber and Lyft story is they entered these markets as disruptors. In many places including New York City just decimated the incumbents, the taxi industry. Now we're at a place where you're getting into one of these cars to get back from the airport. It's costing so much more than it ended up costing a yellow cab. I think Uber has come out at the forefront of this now that they've had to contend with this in Europe.
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