
How Bo Burnham’s “Inside” Inspired Offline
Offline with Jon Favreau
00:00
Exploring Marketing Meetings and Company Image Perception
This chapter explores the facade of marketing meetings aiming to project companies as mission-driven and sincere, despite the doubt surrounding the effectiveness of these efforts. Consultants are critiqued for prioritizing altering how a company discusses its mission over genuinely embodying mission-driven values.
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