2min chapter

Channels with Peter Kafka cover image

Land of the Giants: The Hidden Hand Behind Your Swipes

Channels with Peter Kafka

CHAPTER

Diller's Online Dating Strategy

When IAC bought Match.com, the website had 500,000 users. That's roughly the population of Minneapolis. Diller wanted Match to dominate the whole country and then the world. He did what he did best and went on a deal-making spree. The name of his behemoth was Interactive Corp,. IAC for short.

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