You Could Make a Living Doing This, Yeah?

"I knew you could make a living doing it because I watched it bewitched when I was little," he says. "You get invited into boardrooms where oceans of money are passing through and you get to put your ideas like a cup into that ocean, pull some of it out and make it happen." The TAP Project comes directly from Dave Droga and from his head,. And it's kind of the way he thinks kind of infuses the place. Like what can we do that'll just be really big? What can they do that'll be true?"