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Ep. 43: Catalysts of Change: The True Role of a User Researcher with Nikki Andersen

UX for AI

CHAPTER

How to Launch a New Product

Barrett: We cannot possibly get to a point of high confidence out of exposing our ideas to five to seven potential customers. As a designer, as a researcher, I don't have that ego," he says. "No one function should be held responsible for a go, no, go, launch"

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