
"...Ridiculous" Ep. 4: Behavioral Economics Goes Mainstream
Opinion Science
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The Rise of Behavioral Economics
Exploring the shift of behavioral economics from a radical idea to a mainstream concept, this chapter delves into its integration into various sectors and its impact on decision-making processes. From challenging traditional rationality assumptions to influencing top journals, the chapter discusses the evolution of behavioral economics and its growing relevance in addressing societal issues.
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