All birds launched in march of 20 sixteenth with the introduction of their wool runner shoe. Since launch, allberds has been on what i would call the venture capital and directa consumer business fly wheel that so many businesses in the space have followed. It raised 202 million dollars, most recently raising a hundred million dollar round from franklin templeton and other financial partners at a one point seven billion dollar valuation.
Today, I’m talking about Allbirds, the sustainable lifestyle brand that just filed for an IPO. I’m discussing their growth journey and touching on a few major lessons we can learn from it.
[Allbirds is not a sponsor of this content in any way, just an interesting company case study]
Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
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