The Future of Family Digital Brands

I was kind of intrigued by the by Netflix is move into advertising and the results in partnership with Microsoft. I think if you ask parents, you know, which brand do they know and trust like Netflix seems to score very, very highly in all data. So I certainly think they've got an opportunity there. The real estate thing on the phone thing, I definitely I've definitely saw a moment probably the last three years where they seemed to really change their their phone interfaces.