Why a Unique Selling Point Matters

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Who doesn’t want better opportunities?

The key is standing out and having a unique creative offering. But that is much easier said than done, when it feels like EVERYTHING has been DONE!

How do you find your edge?

I have had some client opportunities come may way recently that felt SO perfectly custom tailored for me, and it got me thinking: how did these things fall into my lap?

This episode is what I think helped me position my work in a way that attracted those “perfect fit” opportunities and I hope it helps you do the same!

SHOW NOTES:

Landmark School
https://www.landmarkschool.org

“Standing out: an atypical salience account of creativity” Paper
https://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613(24)00111-6?_returnURL=https%3A%2F%2Flinkinghub.elsevier.com%2Fretrieve%2Fpii%2FS1364661324001116%3Fshowall%3Dtrue

Producer / Editor: Sophie Miller http://sophiemiller.co
Audio Editing / Sound Design: Conner Jones http://pendingbeautiful.co
Soundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com

SPONSORS:
SQUARESPACE
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AEROPRESS
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