Examining Local Law Firms: The Role of Mystery Shopping in Legal Marketing

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?

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You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm.

Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there. 

📺 Youtube: Segmenting Your Audience in Search Console

The News:

• Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit.
• This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab.
• What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic.
• If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect
• PILMMA - come see Conrad!

Suggested LHLM Episodes:

The Lawyer’s Guide to Conversions || Listener LSA Queries  

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