019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
MAFFEO DRINKS
00:00
Navigating Brand Visibility in the Beverage Industry
This chapter explores the complexities of brand representation within the alcohol industry, focusing on the vital relationships between suppliers and bars. It highlights the significance of cocktail menus and innovative offerings for enhancing brand visibility and consumer preferences. The discussion also examines market-specific strategies, bartender training, and the evolving dynamics between on-trade and off-trade engagements.
Transcript
Play full episode
